Before the rise of Korean cars, the global automobile industry was dominated by Europe, the United States, and the Soviet Union. However, Korean cars were still in the initial stage of industrialization. Early mass production of cars was produced in cooperation with top European and American car manufacturers. Korean car logo.

Later, the U.S. economic recession and oil crisis broke out. Korean cars gradually opened up the European and American automobile industry markets with the help of economical low-price and environmentally friendly automobile products. They found a place in the European and American automobile industry markets and became the second echelon of the fuel vehicle market.

Since the early days of the development of Korean cars, the local auto industry has been protected by trade. The Korean government has strongly supported it and levied high import taxes on foreign cars to protect the rise of the two major Korean car brands, Kia and Hyundai, and through the acquisition of European and American automotive technology and cooperation. The production model allows automobile products labeled as Korean cars to quickly enter the two major automobile markets of Europe and the United States.

South Korea's Kia initially made bicycles and motorcycles. It was not until the 1960s that it took advantage of the golden window of the explosion of the automobile industry and began to transform into the automobile manufacturing industry. It was designed and manufactured in Europe and Italy and assembled and mass-produced by Japan's Mazda engine. model, the first-generation Korean car Kia Brisa was produced, similar to the current OEM and re-branding model. This Kia car is also called Mazda Formosa, and is equipped with an engine from Japan's Mitsubishi Company.

Another Korean car brand, Hyundai Motor, also began to get involved in the automobile manufacturing industry in the late 1960s. The first car, the Hyundai Pony, was assembled and mass-produced by the American Ford Company.

Whether it is Kia Motors or Hyundai Motor, in fact, their early development models relied on European and American automobile giants. Through joint ventures and technology transfer models, they first developed in the local Asian market, and then met the time requirements of the European and American Automobile Association's competition restrictions before going global. route to enter the European and American automobile markets.

China's automobile industry only really started in the 1990s, and the passenger car market also opened up very late. Korean automobiles have taken advantage of the U.S. economic crisis and the global oil crisis to realize the internationalization of automobile brands. The development of the local automobile industry has also driven the development of the manufacturing industry. Upgrading, which has led to a significant increase in salary income in South Korea's manufacturing and service industries.

It was not until the globalization trend of the automobile industry in the 1990s that the expansion of China's automobile industry began. However, South Korea's Kia and Hyundai have begun to move toward industrial integration, and their market shares in Europe and the United States are increasing. Compared with Japanese cars and German cars, Cars entered the Chinese car market through joint ventures, while Korean cars followed a globalization route.